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McDonald's launches educational webinar series for Hispanics

July 2, 2012

McDonald's has announced the latest extension to its national Hispanic education program with the launch of Latinos Rumbo al College, a free webinar series developed in conjunction with non-profit organization Latinos in College (LIC) and LULAC National Educational Service Centers (LNESC).

The new webinar series was created to make the college process simple and attainable for both Hispanic students and their parents by leveraging LIC's expertise in developing interactive content that will be delivered in a culturally sensitive way through educational service organization LNESC. The first of the bilingual webinars, titled "On the Track to College," was broadcasted live last week from the LULAC National Convention in Orlando, Fla.

"As a long-standing partner of Hispanic education, McDonald's understands that some of the main barriers preventing Hispanic students from obtaining a college degree are misconceptions about financing a college education and unfamiliarity with the college application process," said Cristina Vilella, U.S. marketing director for McDonald's USA. "Through the new Latinos Rumbo al College webinar series we will reach thousands of Hispanic students and parents with an interactive resource, in English and Spanish, to help them navigate their way to college."

The Latinos Rumbo al College series will continue in the fall with the following webinars, which will be made available in English and Spanish:

• "Acing Scholarship Applications" – Sept. 5;
• "Finding Mentors and Building a Support System" – Oct. 3;
• "Mastering the College Application Process" – Nov. 7.

Click here to register for the free sessions.

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