News

McDonald's launches Flavor Battle DJ competition

November 1, 2011

Leveraging the popularity of its big burgers, McDonald's has launched the 2012 Flavor Battle, a national disc jockey competition celebrating those who spin their blend of music at dance clubs across America.

Fans can vote online daily for their favorite DJ, each representing one of three McDonald's big burgers – the Angus Third Pounder, Double Quarter Pounder with Cheese or Big Mac. The top three Flavor Battle DJs will compete for a $10,000 grand prize.

Consumers who vote online for their favorite DJ qualify for a chance to win a McDonald's Arch card and a trip to attend the Flavor Battle Finale event in Miami. Online consumers also can listen to a custom music mix from each DJ in the competition and watch a video from rapper, producer Doug E. Fresh, the 2012 Flavor Battle Finale host.

Consumers will be able to share their DJ and big burger voting choices with family and friends via Twitter and Facebook.

Flavor Battle is a nationwide challenge of the top 24 DJs from across the U.S. Participants receiving the most votes will advance in the competition. The three DJs with the most votes will travel to the finale in Miami and compete for the $10,000 grand prize. One DJ will be crowned the 2012 Flavor Battle winner by a panel of celebrity judges.

Flavor Battle takes place across three sections of the U.S. – each represented by a McDonald's big burger:

• Angus Third Pounder – East Region
• Double Quarter Pounder with Cheese – Central Region
• Big Mac – West Region

"McDonald's Flavor Battle promotion and sweepstakes lets us spotlight our big burgers in a fun and engaging way to our customers who are some of the hippest and trendiest audiophiles, DJs and trendsetters around," said Rob Jackson, McDonald's U.S. marketing director. "Flavor Battle immerses our brand in a space where these customers spend a great deal of time, which is online in the digital world."

McDonald's launched Flavor Battle in 2009 as an extension of McDonald's 365Black initiative, celebrating the heritage and achievements of African-Americans.

The McDonald's Flavor Battle competition is being conducted with Complex Media, a men's style and lifestyle network.

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