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McDonald's, Taco Bell achieve big perception gains with Hispanics

November 8, 2013

McDonald's has achieved the biggest perception gains among the Hispanic consumer demographic within the QSR category througout the past 60 days.

Taco Bell's recent perception progress with Hispanics made it the second biggest mover throughout the past 60 days in purchase consideration, according to consumer research firm YouGov BrandIndex.

These two brands led a fast-moving group that also includes KFC, Burger King and Long John Silvers.

Burger King, Taco Bell and McDonald's made big strides among the Hispanic demo within the past two months with two of YouGov BrandIndex's key indicators: value perception and purchase consideration.

Long John Silvers and Taco Bell are the QSR chains which made the biggest leaps in value perception with the Hispanic population in the measured timeframe, with Taco Bell hitting its 2013 high, according to YouGov BrandIndex.

Burger King, which made the fifth biggest value perception jump in the last 60 days, also just reached its 2013 high with the demographic.

The top national QSR dining chains were measured with YouGov BrandIndex's: Purchase Consideration ("When you are in the market next to purchase food or beverages, from which of the following brands would you consider purchasing?") and Value ("Does it give good value for what you pay?"). All respondents were age 18+ and of self-described Hispanic origin.

Read more about trends and statistics.