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McDonald's taps Brian Rice as CIO

McDonald's taps Brian Rice as CIOProvided

McDonald's has hired Brian Rice as its executive vice president and global chief information officer, according to a message sent to the burger chain's global system from CEO Chris Kempczinski.

Rice has previously worked at Kellogg Company, Mars, General Motors and Cardinal Health.

"Our innovations in digital and technology are powering our ambition to double down on our 3Ds (digital, delivery and Drive Thru)," Kempczinski said in the message. "We're scaling new capabilities including loyalty — which is now in nearly 50 markets — introducing new innovations like artificial intelligence and automated order taking, and modernizing data systems to move faster while improving the experience for customers and crew.

"As I shared in our most recent earnings call, these investments are driving the business forward. This past quarter, digital sales were $6 billion in our top 6 markets alone and we have an opportunity to significantly increase digital as a percentage of total sales."

Rice reports directly to Kempczinski. He takes his position on Aug. 31.

McDonald's operates nearly 40,000 locations in 100 countries.

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