McDonald’s, Uber expand global delivery, loyalty partnership

McDonald's and Uber Technologies have announced a multi-year expansion of their partnership that adds delivery and loyalty features in 14 markets: the U.S., Australia, Belgium, Canada, France, Germany, Ireland, the Netherlands, New Zealand, Poland, Portugal, Spain, Switzerland and the U.K.

Under the deal, Uber Eats becomes the preferred delivery fulfillment partner for orders placed in the McDonald's app in participating markets, including the U.S., Australia, Canada, France, Germany and the U.K. Customers will be able to order and track delivery without leaving the McDonald's app, and can still order McDonald's through the Uber Eats app. App orders will mainly run through Uber Direct, Uber's white-label delivery service, with Deliverect as a partner, according to a press release.

Uber also will be the exclusive delivery and rideshare rewards partner for McDonald's in participating markets. Starting this month, MyMcDonald's Rewards members in select markets can redeem points for discounts on Uber rides through a seasonal promotion in the McDonald's app. The companies plan to add the ability to earn MyMcDonald's Rewards points on eligible Uber Eats orders, with no timeline given.

"McDelivery has grown into a global business of more than $20 billion a year. That growth reflects customers' increasing desire for more ways to enjoy the McDonald's food and beverages they love, whenever and wherever they choose," Mason Smoot, McDonald's senior vice president of global franchising and delivery, said in the release. "By building on our longstanding relationship with Uber, we're making the customer experience even easier, more reliable and more rewarding, while continuing to give our fans choice in how they order McDonald's."

The two first partnered in the U.S. in 2017, and McDonald's is on Uber Eats in 30 countries.