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New crowdsourced Baskin-Robbins flavor: Oreo Cookie Dough Obsession

May 29, 2013

Thousands of ice cream enthusiasts throughout the country competed to be named the winner of Baskin-Robbins' Third Annual Create Baskin's Next Favorite Flavor Contest. After tallying the most online votes, Baskin-Robbins today announced that Liz DeCecco of Eastchester, N.Y., has won the online contest with her entry, Oreo Cookie Dough Obsession.

Oreo Cookie Dough Obsession, which is planned to be featured in participating Baskin-Robbins shops nationwide as a pre-packed quart this December, is a combination of chocolate fudge ice cream swirled with a whipped cream ribbon, combined with cookie dough and Oreo cookie pieces. To celebrate her winning flavor, DeCecco visited Baskin-Robbins' West Coast training center in Burbank, Calif., last week, where she spent a day with the Baskin-Robbins culinary team to bring her virtual ice cream flavor to life.

"Oreo Cookie Dough Obsession captures Baskin-Robbins' spirit of fun and flavor exploration and we are thrilled voters selected it as the winner of our third annual Create Baskin's Next Favorite Flavor Contest," said Paul Racicot, director of Research and Development for Baskin-Robbins. "This contest is always an exciting time for Baskin-Robbins as it gives us another opportunity to engage with our guests and include them in the flavor creation process."

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