News

New York Fries rolling out mobile rewards, payment program

September 24, 2014

New York Fries, a 200-unit, Canadian-based QSR that specializes in french fries and poutine, has partnered with Virtual Next, a digital payment and loyalty provider, to launch a mobile loyalty and payment program called "NYF Fry Society."

The digital payment and loyalty program enables customers to complete transactions using their smartphones without having to download an app. The technology, provided by Virtual Next, allows customers to pay, earn and redeem rewards and coupons with a scan of their phones.

According to a news release, the company uses digital wallets such as iPhone PassBook and Google Wallet to create branded mobile loyalty and payment solutions for restaurants and retailers.

"We understand the challenges with launching an app and getting adoption in the crowded app market. We decided to go with something that is simpler and more effective to launch our Fry Society program, and Virtual Next offers a great solution." Warren Price, EVP New York Fries, said in the release. "We will be offering our customers a mobile loyalty card with optional mobile payment; allowing us to start building a relationship with customers without forcing them to share their credit card information. Users can opt in to mobile payment at later time and receive extra benefits, such as free fries on your birthday."

The NYF Fry Society is currently being tested in select New York Fries corporately-owned stores, with plans to launch nationally in the fall.