News

NY Mets, Yankees managers sign up for Dunkin' Donuts campaign

June 7, 2012

Dunkin' Donuts has signed on New York Mets Manager Terry Collins and New York Yankees Manager Joe Girardi for a new two-month campaign promoting the brand's caramel, mocha and new mocha almond iced coffee flavors.

The campaign will be featured in the New York metro area.

Both managers will be showcased through a multi-tiered promotional campaign. Collins and Girardi will be featured in the television and radio campaign, "Fuels Any Series," which will spotlight the friendly rivalry between both managers, with Collins promoting mocha iced coffee and Girardi promoting caramel iced coffee.

Additionally, the managers' likenesses will be prominently displayed in Dunkin' Donuts restaurants throughout the New York Metro area, including store standees, door decals and in-store POP. The "Fuels Any Series" campaign will also be leveraged through Dunkin' Donuts' various social media channels during the promotion.

"It is an honor for Dunkin' Donuts to partner with both Terry Collins and Joe Girardi for this exciting promotion. Dunkin' Donuts has a long standing relationship with both the Yankees and Mets and this partnership will be a fantastic way to highlight Dunkin' Donuts' leadership in the iced coffee category," said Russ Romeo, field marketing director for Dunkin' Brands in the Mid-Atlantic Region. "Whether you are a Yankees fan or a Mets fan, Dunkin' Donuts is sure to fuel your summer."

Collins was named the 20th manager in Mets history on November 23, 2010 and has led the Mets to a 31-25 record this season.

Girardi became manager of the Yankees in 2008, and led the team to their 27th World Championship in 2009. Girardi led the Yankees to the post-season the past three years, and currently has the Yankees near the top of the American League East with a 30-24 record.

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