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On the hunt for McDonald's new McCafe item

November 15, 2010

The McDonald's McCafe line, which has exceeded expectations, already features selections for mocha and caramel lovers, including the iced mocha, mocha frappe and  caramel frappe.

But everyone knows mocha and caramel work best as a team. Accordingly, McDonald's has introduced its latest addition to the McCafe lineup -- the caramel mocha. The drink features a blend of caramel, mocha and espresso, and is topped with whipped cream and caramel drizzle.

The new flavor is served hot or cold.

The caramel mocha drink is being launched with McDonald's "Get it While It's Hot" scavenger hunt promotion. The contest is currently going on in nine markets, including Atlanta, Chicago, Cincinnati, Dallas, Los Angeles, New Haven, Conn., Salt Lake City, Tampa Bay, Fla. and Washington, D.C.

The scavenger hunt takes place through this week and features three hidden, giant-sized McCafe coffee cups in each of the participating cities. Clues will be offered via McDonald's Twitter feeds, @McDonalds and @McCafeyourday, to help locate the cups.

The first person to locate each cup will be greeted by a McCafe prize official and will win a year's worth of free McCafe beverages. There will be three grand prize winners per market.

Fans who locate the cup after the grand prize winners will also receive a coupon for one free, small-sized McCafe beverage, while supplies last.

"I can’t think of a better way to begin the 2010 winter season than by introducing new McCafé Caramel Mocha,” said Sofia Therios, director of marketing, McDonald’s USA. “We hope that McDonald’s first-ever national scavenger hunt will get customers excited to discover this delicious new addition to the already popular McCafé line up."

The promotion's official rules are available online.

McDonald's rolled out its McCafe line in 2007. The menu features specialty coffee drinks such as cappuccinos and lattes, and has most recently added smoothies and frappes.