News

Papa Gino's selects new agency of record

December 13, 2011

Dedham, Mass.-based Papa Gino's Inc. has selected Allen & Gerritsen (a&g) as its advertising agency of record, effective immediately.

Papa Gino's Inc. is the parent company of Papa Gino's, a quick-service Italian restaurant chain, and D'Angelo Grilled Sandwiches, a regional sub sandwich chain.

The company selected a&g, without a formal agency review, based on its forward thinking, innovative ideas, experience and track record in the restaurant industry.

"We were very impressed by the insight, creativity and expertise shown by the a&g team," said Pete Bell, chief marketing officer for Papa Gino's Inc. "We're confident that our partnership with a&g will give us a solid foundation as we grow the business for both Papa Gino's and D'Angelo."

The team of food and beverage advertisers at a&g will work with Papa Gino's Inc. to build and expand brand and product awareness, boost the company's digital presence and build a strong social media community around both Papa Gino's and D'Angelo.

"We are honored to have the opportunity to work with two of New England's most beloved brands," said Andrew Graff, CEO of a&g. "At a&g we have a dedicated team of 'foodies' ready to bring our knowledge to Papa Gino's and D'Angelo. We are exhilarated to combine this passion with our advertising, marketing and digital expertise to help drive additional growth and success for Papa Gino's Inc."

A&g was recently ranked No. 1 in the U.S. by Advertising Age as the "Best Place to Work" in Marketing and Media.

Papa Gino's began in 1961 as a single East Boston pizza shop called Piece O' Pizza. It now includes 170 restaurants. D'Angelo Grilled Sandwiches originally opened its doors as Ma Riva's Sub Shop in 1967. Today, there are almost 200 D'Angelo Grilled Sandwiches restaurants.

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