PETA's new ad blitz takes direct aim at QSR restaurants and customers, urging all to "go vegan". The ads urge QSR customers to stop, think and perhaps even see livestock animals as something far more than food, but rather fellow animals.
For instance, the billboards show cows and other animals next to the words "I'm ME, Not MEAT. See the Individual. Go Vegan."
These are posted directly in front of various fast food restaurants, including a McDonald's in East Memphis and other QSRs in the fast food capitol of Columbus, Ohio, along with Indianapolis, Memphis and Denver.
"Animals used for food are made of flesh and blood, feel pain and fear, have unique personalities and value their own lives just as we do," PETA EVP Tracy Reiman said of the campaign in an email announcing its launch. "PETA's thought-provoking ads encourage everyone to leave animals off their plates in favor of delicious vegan meals."
Topics: Marketing / Branding / Promotion