Pizza Hut, Cinnabon partnership a sweet deal for customers

Pizza Hut has become the latest partner with Cinnabon, in the QSR's growing circle of influence, as reported last week on QSRweb in our series about retail product lines in the QSR industry. Pizza Hut now offers its customers Crafted By Cinnabon Mini Rolls, delivered warm along with the rest of customers' orders, a news release said. 

Each order includes 10 miniature cinnamon rolls made with Cinnabon Makara cinnamon swirls, topped with Cinnabon signature cream cheese frosting. 

"There's nothing better than polishing off pizza night with something sweet, so the new Cinnabon Mini Rolls are a perfect addition to our dessert portfolio," Pizza Hut U.S. Chief Brand Officer Marianne Radley, said in the release. "Pizza Hut has a history of offering innovative menu items and craveable desserts that bring everyone around the table to enjoy."

"Our partnership with Pizza Hut is helping us deliver on that demand and we couldn't be more excited to now be part of pizza night," said Kerri Christian, vice president of marketing for global channels at Cinnabon parent company, Focus Brands.

Recently, Pizza Hut expanded its Hut Rewards program to be the only national pizza loyalty program that offers points for every dollar spent on food ordered online, over the phone or in person. Customers can begin receiving points for orders of Cinnabon Mini Rolls immediately. 

The mini rolls sell for $5.99 at U.S. Pizza Hut locations. 

Topics: Coffee/Bakery/Donut, Delivery, Food & Beverage, Marketing / Branding / Promotion

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