News

Popeyes’ bringing back Pay Day

March 20, 2011

Popeyes’ Louisiana Kitchen is bringing back its popular Pay Day event March 23, offering discounted 8-piece Bonafide chicken for $4.99.

Guests will get more bang for their buck at this year’s promotion when they “Make it a Meal” by upsizing the offer to add one large side and four biscuits for an additional $5.

“With the rise in gas prices, and a still weakened economy, we returned to a $4.99 price point to save guests money for the bank and the gas tank. In year’s past, the best part of Popeyes Pay Day is that chicken was literally flying out of the door, and we expect to see similar results this year,” said Dick Lynch, chief marketing officer for Popeyes.

In fact, in 2009, the one-day promotion caused drive-thru delays and some units to close early because they ran out of chicken.

Last year’s event had better results, as Popeyes made improvements to its speed of service and implemented a preparation plan ahead of Pay Day. 

More than 1,500 restaurants in the United States will participate in this one-day guest appreciation event.