News

Popeyes CMO promoted to chief global brand officer

December 18, 2011

In a continued effort to spread the Popeyes Louisiana Kitchen brand positioning globally, Richard H. Lynch, former chief marketing officer, has been promoted to chief global brand officer, effective immediately. In this position, he will be responsible for global marketing and all internal and external communications.

Cheryl Bachelder, CEO of parent company AFC Enterprises, said Lynch will be tasked with embedding the Popeyes' story into the guest experience and corporate culture.

"He is an experienced and passionate brand leader who is ideally suited to harness the power of our brand messaging," she said.

Lynch has served as CMO for Popeyes since 2008. Prior, he served as principal of GO LLC, a marketing consulting firm specializing in restaurant and food retail, where he developed brand strategy and innovation plans for concepts including Burger King, Ruby Tuesday and Buffalo Wild Wings.

Lynch also has held senior strategic positions with Campbell Mithun Advertising, Tracy-Locke Advertising in Dallas and Ketchum Communications in San Francisco.

"I am thrilled to have this opportunity to leverage the incredible assets and talent in our organization to strengthen the brand's messaging to enhance engagement with our key constituents," Lynch said. "In this role and with this new alignment, we will be able to connect with our franchisees, employees, guests and investors in even more compelling and relevant ways."

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