News

Popeyes’ franchisee hosting MDA campaign

January 30, 2011

Sailormen Inc., the largest domestic franchisee of Popeyes Louisiana Kitchen restaurants, is sponsoring a campaign to raise money for the Muscular Dystrophy Association. The Appetite for a Cure program runs from Feb. 1 through March 20 at participating restaurants in the franchisee’s seven-state, 143-unit portfolio.

Throughout the campaign, Popeyes’ restaurants will sell coupon cards worth $30 for $1. Funds raised will go toward the MDA’s worldwide research and services programs. Additionally, money also will help send area children with neuromuscular diseases to MDA summer camp for a week.

Sailormen Inc. CEO Bob Berg said coupon card sales offer a double benefit.

“In tough economic times like these, the people in the communities where we do business need all the breaks they can get,” he said.  “At the same time, we understand that MDA, like many nonprofits, is facing daunting challenges today to maintain its unparalleled delivery of services. We’re unwavering in our commitment to support both these needs.”

The Appetite for a Cure program directly helps local families affected by muscular dystrophy and related diseases through the MDA's network of more than 200 medical clinics.

Sailorman has raised more than $2 million for MDA since 2002.