News

Popeyes' Zatarain's Butterfly Shrimp back on the menu

June 26, 2013

Popeyes Louisiana Kitchen has once again partnered with fellow New Orleans' brand Zatarain's to bring back the Zatarain's Butterfly Shrimp. The combo offering features eight shrimp, Cajun fries, a biscuit and lemon garlic dipping sauce for $4.99. It is available through July 28.

Popeyes signature lemon garlic dipping sauce includes parsley and red pepper flakes.

Popeyes and Zatarain's are marking the dish's return with the "Tweet Your Way to Mardi Gras" sweepstakes on Twitter. The brands will partner to engage users on Twitter with a variety of Vine videos featuring Zatarain's Butterfly Shrimp. Anyone following @popeyeschicken and @myzatarains on Twitter who tweet or re-tweet using #ZatsAtPopeyes between now and July 28 will be entered for a chance to win Popeyes/Zatarain's weekly prize packs and the grand prize of a trip to Mardi Gras in 2014.

"Partnering with Zatarain's again was the perfect way to celebrate the fun and flavor of our home city and there is nothing better than enjoying the spirit of these two iconic brands in New Orleans at the biggest party of the year: Mardi Gras," said Hector Munoz, vice president of Marketing. "So we decided to deliver that one of a kind experience via a Twitter-based sweepstakes for a chance to win a trip to Mardi Gras 2014."

Read more about food promotions.