News

Quiznos' location-based mobile ad campaign recognized

September 11, 2013

Sense Networks, a provider of mobile ads based on mobile location and behavioral targeting data, announced that its mobile advertising campaign with Quiznos was named as a finalist in the Mobile Marketing Association's Smarties Awards. The campaign is the only U.S.-based campaign selected as a finalist for the location-based category in the global competition. The Smarties recognized the Sense Networks and Quiznos campaign for its mobile location-based targeting strategy, which led to a 20-percent increase in coupon redemptions.

The awards are presented by the Mobile Marketing Association, a global, non-profit trade association with more than 700 member companies.

Working with Quiznos, Sense placed mobile ads on devices of individuals between the ages of 18 to 34, who had been at similar quick-service restaurants throughout the previous 30 days and who were within a 3-mile radius of a Quiznos in the Portland, Ore., market. At the conclusion of the program, Quiznos saw nearly 3.7 million new impressions and had a 20-percent boost in coupon redemptions within the area compared to similar nationwide campaigns.

"We're excited to be named a finalist with Sense Networks for this prestigious awards program," said Tim Kraus, senior interactive manager for Quiznos. "Advanced targeting and reaching consumers outside the geo-fence was a critical aspect of the success for this campaign. Because Sense Networks was able to combine location and behavioral data in a meaningful way, we were able to reach customers when and where it had the most impact, driving ROI from mobile marketing."

The Smarties 2013 winners will be announced at a ceremony in New York City on Sept. 25.

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