October 3, 2016
Quiznos is offering customers who download its new Toasty Points app a free four-inch sub, with any purchase. The new app-based loyalty program rewards guest with points for free menu items when they make a purchase, have a birthday, refer a friend who downloads the app, or link the app to a Facebook account.
"Toasty Points is a key initiative to solidify Quiznos position as an emerging technology leader in the QSR space," said Quiznos Director of Interactive and Innovation Tim Kraus, in a news release. "We're proud of this roll-out and are working to incorporate amplified capabilities to further enhance the app experience in the years to come."
Toasty Points also pushes out news about the chain and its offerings, as well as special promos and other offers, bonuses, a location finder and a way to provide feedback. The chain is also preparing to launch mobile ordering through the app, which is available for iOS and Android devices.
"We've been working on this strategy for the past year to reward frequent guests and entice new guests to discover our premium, toasted subs," said Quiznos CEO Susan Lintonsmith. "Leveraging this type of mobile technology leads to increased engagement with our guests in addition to sustainable sales growth for our franchise owners."