Operations

Restaurant Brands International partners with Ant Group in Asia Pacific market

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December 21, 2021

Restaurant Brands International, parent company to Tim Hortons, Burger King and Popeyes, has announced a regional partnership with the Ant Group to leverage the company's digital solutions across RBI's restaurants in the Asia Pacific market, according to a press release.

Under the collaboration, Ant Group will work with RBI's local franchisees to implement a range of digital solutions, including mini program SaaS solution and Alipay+, a suite of global cross-border mobile payments and marketing solutions. The collaboration aims to enable a more convenient and seamless omnichannel experience for local diners and to uplift the restaurants' operational efficiency.

"We couldn't be more excited to launch this groundbreaking partnership with Ant Group, which further supports our mission to make ordering and dining as easy as possible for our guests and leveraging payments to provide a more convenient and personalized experience," Ekrem Ozer, president of APAC, Restaurant Brands International, said in the release. "Franchisees across Asia will soon be able to benefit from the advantages of digitization across operations and the mini programs' integration into other digital platforms."

"Leveraging digital payments and marketing innovations is critical for industries like food and beverage to provide contactless services, boost operational efficiency, and adapt to the fast-changing market conditions," Angel Zhao, president of Ant Group's International Business Group, said in the release. "We look forward to assisting RBI in its overall digital transformation journey as it reinvents how diners connect with RBI brands both online and offline to create superior customer experiences."

This activation will take place across eight selected markets in Asia Pacific, and 1,500 restaurants across all three RBI brands.