News

Rita's Candy Land game offers chance to win Florida vacation

July 11, 2013

Rita's Italian Ice has introduced a Candy Land collect and win game, which runs at all locations through Aug. 18.

Rita's fans are encouraged to collect Candy Land and Rita's character game pieces from their Rita's treats for a chance to win one of 10 family vacations to Tradewinds Island Resort in Florida, including a day at Busch Gardens, Tampa, from VisitFlorida.com. With prizes valued at more than $400,000, guests also have the chance to win a tablet computer or instant win prizes such as free Rita's treats, games and gift cards.

Seven Candy Land and Rita's characters can be collected from regular and large size treats including Italian Ice, Sundaes, Frozen Custard, Gelati, Misto, Blendini and Frozen Lemonades. To win a tablet computer fans must collect the characters Nana Nut, Mr. Mint and Princess Frostine. To win one of the 10 family vacations to Florida, guests must collect Rita's Ice Guy, Lord Licorice, King Kandy and Princess Lolly. A special Rita's Candy Land game board handout is available at all Rita's outlets for guests to collect their character game pieces as they continue to play throughout the six weeks.

"For this year's 'Summer of Fun' we're giving Rita's fans a unique collect and win game with terrific prizes," said Laura Lazar, senior vice president of Marketing, Rita's.

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