News

Roy Rogers names new brand marketing firm

July 26, 2011

Roy Rogers restaurants has selected Brandstand Group as its brand strategy and marketing agency of record. Working closely with Roy Rogers' executive team, Brandstand will manage the company's proactive marketing efforts as it strives to continue to increase market share and promote further franchise growth.

"The team at Brandstand impressed us with their proven track record of guiding some of the foodservice industry's leading companies to grow their brands with precision and profitability, and their creative approach to promoting our restaurants in particular," said Roy Rogers co-president Jim Plamondon. "But it was their energy and passion that ultimately made the difference. We're confident we've chosen the best partner for the job ahead."

Brandstand will provide Roy Rogers with a variety of strategic marketing initiatives including, but not limited to, research and analysis, brand strategy and integrated marketing solutions. Brandstand's integrated mix of marketing solutions will encompass digital marketing, local store marketing, direct marketing, public relations and other media solutions to drive sales and increase franchise development.

"Roy Rogers isn't just a brand with an incredible heritage, they're a company with real vision and continued growth potential," said Chris Petersen, president and CEO of Brandstand Group. "With our well-established history and expertise in strategic brand management for restaurants as well as across social, digital and traditional media channels, we look forward to helping Roy Rogers fulfill their vision long term."

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