News

Roy Rogers partners with Punchh for mobile loyalty app, CRM platform

Roy Rogers Restaurants will partner with Punchh to create a mobile loyalty app and CRM platform.

August 22, 2014

Roy Rogers Restaurants will partner with Punchh to create a mobile loyalty app and CRM platform.

The app and CRM platform will roll out this fall.

"Roy Rogers is excited about our partnership with Punchh," said Carrie Isabell, director of marketing at Roy Rogers Restaurants, in a company press release.  "With an irrefutable track record of successfully building and launching branded mobile apps, we have no doubt that Punchh will design a great loyalty platform for our brand and cannot wait to share the final result with our guests."

App features include rewards, promotions, social sharing and feedback.

The CRM platform will give Roy Rogers customer dating including who they are, what orders they are placing, which of their friends they are referring to their restaurants, reviews posted, survey responses and redemptions.

The platform will also give Roy Rogers the ability to personalize promotions based on segments such as preferences and social media activity.

"Using the mobile app, Roy Rogers can directly engage guests on their smartphones," said Jitendra Gupta, founder and CEO of Punchh. "For today's customers, mobile customer engagement coupled with targeted 1-1 offers and rewards for referrals are crucial to building loyalty and fostering new devotees."