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Roy Rogers relaunches kids' loyalty program

Roy Rogers relaunches kids' loyalty programProvided

Roy Rogers Restaurants has announced the return of its Buckaroos Kids Club, a kids reward program originally from the 1970s and 1980s. The program is for children ages 12 and younger. Kids who sign up will receive a Buckaroo Kids Club card and wallet. The membership includes a free cut of ice cream or fruit with the purchase of a kids' meal, according to a press release.

"The Buckaroo Kids club was an incredibly popular program that started a life-long relationship with Roy Rogers for many of our Royalists," Jim Plamondon, co-president of Roy Rogers, said in the release. "Some guest's fondest memories of Roy Rogers date back to the time they were 'Buckaroos' and many have sent us pictures of their membership cards they have kept though the years. Now we see an opportunity to re-ignite the love and loyalty of that audience, as many of them now have 'Buckaroos' of their own."

The brand is also introducing Honest Kids Apple and Fruit Punch juice boxes.

"Our Buckaroos are important to us, as we see them as the next generation of Roy Rogers customers," Plamondon added. "Beyond providing healthy options and rewards, we most importantly want to build relationships with the younger generation as we actively look to grow our brand. We encourage Buckaroos and Royalists to share their experiences and memories of the Buckaroo Kids club with friends and family, and on social media."

Roy Rogers operates 25 company-owned restaurants and 17 franchise restaurants in six states.

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