News

Roy Rogers: 'Location intelligence tech key to aggressive growth'

May 6, 2019

The old West might be the theme of Roy Rogers but it's going decidedly future-tech in its plans to help grow the chain in the mid-Atlantic and Northeast U.S. The company said in a news release it had selected location intelligence technology platform SiteZeus and its Prescriptive-Led Growth modeling solution to support the company's expansion.

The Maryland-based QSR now has 48 units in six states but has been heavily investing in tech in preparation for aggressive growth.

"We have been putting many new pieces in place to improve our model and create a more appealing and rewarding business opportunity," Roy Rogers Executive Vice President Jeremy Biser said in the release. "By providing our franchise partners with a more robust site selection and analysis tool, we're giving them the best possible opportunity to succeed in bringing Roy Rogers back to markets eager for our return and introducing our brand to new markets throughout the mid-Atlantic and Northeast."

Biser said the brand was able to test drive the technology and liked that the system could input client performance data to build a dynamic model that could run actual scenarios, including answering questions about how many stores a market could support and why a pair of stores may look the same on paper but perform differently in reality. 

"Having the opportunity to see our actual information processed through SiteZeus in a test run was very helpful toward understanding how it will enhance our site-evaluation process," said Biser.