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SONIC boosts breakfast with egg whites

August 12, 2013

SONIC Drive-In today announced two changes to its breakfast menu. Starting today, guests can substitute egg whites in any breakfast menu offering with eggs, including a wide variety of Breakfast Burritos and Breakfast Toaster Sandwiches. The chain is also launching five new coffee flavors: Chocolate, Caramel, French Vanilla, Hazelnut and English Toffee.

Substituting egg whites for regular eggs in any of the SONIC breakfast items reduces the total calorie count by up to 60 calories.

"We continue to evolve our menu to mirror the preferences of our guests, and many of our guests want light, healthy breakfast choices," said Chef Claes Petersson, vice president of product innovation at Sonic. "In true SONIC style, instead of offering just one or two egg white options, we deliberately chose to let guests enjoy egg whites in any of our breakfast items, giving even more opportunities for customization and variety. Our guests can lose the yolks without losing a bit of flavor."

SONIC's egg white offerings join a growing roster of "Better for You" menu items at SONIC. Earlier this year, SONIC launched a new line of Green Iced Tea with five new flavor mix-ins made without sugar, artificial flavors or artificial colors, upping the total number of reduced- or zero-calorie drink options to well over 20 thousand. In addition, SONIC is currently serving a grilled chicken sandwich on a whole wheat Ciabatta bun, packed with 10 grams of whole grains.

"The SONIC menu is all about choice," said James O'Reilly, chief marketing officer at Sonic Corp. "If you want a big burger with a side of chili-cheese Tots, we've got you covered. If you want a lighter snack, we have that, too. With the addition of egg whites to our breakfast lineup and the new, lighter items coming down the pipeline, we'll have even more choices for our guests in the near future."

Read more about healthy menu items.