Sonic moves into super-sonic phase with Limeade for Learning campaign

The drive-in chain kicked off its Limeade for Learning campaign, this week,  by empowering its customers to vote for how the chain will parse out $1 million in funds to the nation's public schools this fall. That's just the start of what is now set to be a year-round effort for education by the chain, however.

Like the previous annual campaigns, customers vote for their choice of classroom projects to fund,and the top vote-getter per week wins funding for its classroom project. That's the crux of the current campaign that runs from now to Sunday, Oct. 23. 

This year's campaign is also the start of a commitment by Sonic to fund $15 million in classroom projects over the next five years through the effort which is now morphing into a year-round initiative at Sonic, according to the release. The effort is part of a partnership with, a national consumer-driven campaign, to give teachers the tools and supplies needed to drive creativity and learning in the classroom. 

"The fall voting campaign we kick off today in partnership with will launch our school year calendar of initiatives in support of public school classrooms and allows Sonic to make a much bigger difference in the local communities we are proud to serve," said Sonic CEO Cliff Hudson.

Sonic's previous $6 million in donations has given 11,500 teachers and 349,920 students the funds needed to take their learning projects from the drawing board to reality, according to the release.  

Topics: Business Strategy and Profitability, Customer Service / Experience, Social Responsibility

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