Operations

Subway celebrates 1st anniversary of MVP Rewards program

Photo: Subway

September 26, 2024

Subway is celebrating the first year of its MVP Rewards program, which launched in Sept. 2023. Fans have unlocked exclusive offers, Subway Cash, birthday rewards, limited-edition merchandise and one-of-a-kind prizes, according to a press release.

MVP rewards members have earned more than $80 million in Subway Cash to save on sandwiches, snacks and sides.

"Today's guests are craving value, convenience and personalization, and our refreshed MVP Rewards program is designed to deliver exactly that," Mike Kappitt, chief operating and insights officer, Subway, said in the press release. "By leaning into digital innovation through our app and other channels, we're ensuring our loyal fans are getting quality and quantity at an everyday price point."

MVP Rewards is offering more value with a chance to win big in a multi-prize sweepstakes. Starting Oct. 3 through Dec. 13, members can visit FootlongSeason.com and play an interactive menu matching game with daily prizes — like bonus MVP Rewards points and Subway swag — as well as chance to win a trip for two to Super Bowl LIX in New Orleans, in partnership with Frito-Lay, free Subway for a year, or a behind-the-scenes tour and trip to Subway's Innovation Center in Miami.

MVP Rewards members can earn up to 10 contest entries per day by simply enjoying their favorite subs and sides: every footlong ordered grants one entry and adding chips to orders over $5 adds two more bonus entries.

Fans can sign up for Subway MVP Rewards on the Subway app or by entering their phone number at the register when dining in restaurant. Now through Sept. 30, all new members will instantly earn 400 bonus points at sign-up.

Subway operates 37,000 restaurants.