STRATEGIC PARTNERS
October 3, 2012
Subway welcomed October with the launch of its new Tuscan Chicken Melt. Footlongs of the new sandwich are available for $6.
The chain has also rolled out new chopped salads, inspired by its sandwich line. According to the Subway website: "Now, you can make any 6" sub or double meat sub a chopped salad."
To celebrate the launch of the Tuscan Chicken Melt, customers can win a trip to Tuscany, Italy, by uploading a photo of their Subway sandwich and a Diet Coke to Twitter with the hashtag #TakeMeToTuscany.
Subway is also promoting its breakfast line with a BOGO deal. Customers who buy one 6-inch sub and any drink before 9 a.m. will get one 6-inch sub free throughout October.
The chain has also teamed up with Disney to promote "Frankenweenie," a film by Tim Burton. The promotion offers 20 random winners the chance to receive a digital graphic art tablet. One guest could win the "Editor's Pick" vote to be featured on Subway's website and Facebook page.
As part of the partnership, Frankenweenie is featured as part of Subway's Fresh Fit For Kids meal, along with a themed reusable bag. Guests can also play games and watch videos relative to the movie on the Subway website.
Finally, according to the Chicago Tribune, Subway has also extended its relationship with Disney to promote the upcoming movie "Wreck-It-Ralph," expected to be released Nov. 2.
From the story:
"Working with Disney is a perfect fit for Subway, because we both have something we can offer everyone in the family," said Jeff Larson, vice president of global marketing, marketing development and activation at Subway restaurants.
Read more about marketing, branding and promotions.
