News

Subway partners with Disney for two movie integrations

June 18, 2013

This month, Subway and The Walt Disney Company are celebrating one year of working together with the announcement of two additional movie integrations: Disney-Pixar's "Monsters University" and Disney/Jerry Bruckheimer Films' "The Lone Ranger."

Throughout the summer, Subway will be referenced as "The Official Training Restaurant for Monsters Everywhere," as it works with Disney-Pixar for the release of "Monsters University" on June 21. The prequel to 2001's "Monsters, Inc.," this 3-D animated family comedy features the genesis of the friendship between monsters Mike Wazowski (voice of Billy Crystal) and James P. Sullivan, "Sulley" (voice of John Goodman) as they arrive at college in pursuit of their dreams to become professional Scarers.

Monsters will make cameos in Subway commercials and all Subway Fresh Fit For Kids meals will come in a "Monsters University" reusable backpack. This accessory comes with a code and a chance to win a free ticket to see the movie as part of the "Your Ticket to Fresh" promotion, with thousands of winners daily.

The Lone Ranger

The other integration features "The Lone Ranger," which hits theaters on July 3, and tells the story of Native American warrior Tonto and man of the law John Reid and their fight against greed and corruption. Subway worked closely with Disney and Jerry Bruckheimer Films on exclusive commercials featuring content from "The Lone Ranger."

Throughout June and July, fans can look for codes on specially marked Lone Ranger 30 oz. cups and avocado sandwich wrap stickers. The codes access free plays on the new "Partner Up And Win" interactive game on subway.com, offering fans the chance to win cash, rides and more. Customers can also receive playing codes through Subway's social media channels, and by tweeting a photo with standees of the movie's stars, Johnny Depp and Armie Hammer, found in locations across the U.S.

"Collaborating with Disney allows us to connect with kids and families in new ways," said Michelle Cordial, director of Marketing Development for Subway restaurants. "We are reinforcing to families the importance of healthy eating and the empowerment they get at Subway."

Read more about marketing and promotions.