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Subway partners with egg farmers to fight hunger

October 8, 2012

Throughout October, Subway Restaurants in certain markets and America's egg farmers are teaming up to fight hunger. From now until Oct. 31, America's egg farmers will donate an egg for every egg breakfast sandwich purchased from 6 to 11 a.m. at participating Subway outlets.

Subway markets participating include New York metro, Connecticut, Dayton, Ohio, Washington, D.C. and Eastern Pennsylvania.

The month-long campaign is part of the Good Egg Project, an initiative by America's egg farmers to help educate people about where eggs come from and feed the hungry in the U.S.

"America's egg farmers are thrilled to partner with Subway restaurants to help fight hunger, as part of the Good Egg Project. We started this partnership three years ago in less than 500 Subway restaurants, so it's thrilling to expand to more than 2,000 restaurants this year, all in the name of helping people in need," said Joanne Ivy, president and CEO of the American Egg Board.

Donations will be made to organizations such as City Harvest Bank, Philabundance Food Bank in Philadelphia and Second Harvest Food Bank of Lehigh Valley, Capital Area Food Bank, The Foodbank and Connecticut Food Bank.

More than 350,000 eggs are expected to be donated to fight hunger throughout the Northeast.

For more information on the Good Egg Project, visit incredibleegg.org/good-egg-project/ and follow @IncredibleEggs on Twitter for a chance to win prizes. Every Monday during October, the 10th person to RT an @IncredibleEggs Tweet with hashtag #goodeggsubway will receive a $25 Subway gift card (up to two winners each Monday).

Read more about cause marketing.

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