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Subway promotes breakfast menu with BOGO deal

March 30, 2012

Two years after taking its breakfast menu national, Subway is stepping up its morning daypart promotions with a buy-one-get-one-free deal throughout April.

From April 1 through April 30, guests who buy a 6-inch sandwich before 9 a.m. will receive another sandwich of equal or lesser value for free.

The deal has been promoted through Subway's newsletter, Facebook and Twitter accounts.

Subway was quick to point out through its social media vehicles that this deal is not an April Fool's Day joke, as many fans wondered. The chain has delved into BOGO deals before, including a November 2011 promotion that was also held before 9 a.m.

Read more about marketing and promotions.