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Subway supports Feeding America through Hunger Games promotion

July 9, 2013

Subway restaurants will be the exclusive restaurant partner for the Lionsgate film "The Hunger Games: Catching Fire," the second installment of "The Hunger Games" film franchise.

"The Hunger Games: Catching Fire" will open in theaters worldwide on Nov. 22. As part of its collaboration with Lionsgate, Subway will support Feeding America, a non-profit organization consisting of more than 200 food banks nationwide.

Leading up to the release, restaurants in the U.S. and Canada will feature promotional assets in-store, via social media, online and through broadcasting. A special product line will be featured with thematic ties to the film, along with specially marked packaging with codes encouraging customers to engage online for their chance to win prizes.

Subway customers can also pose with their favorite character's standees in the restaurants and are invited to share photos on social media for additional chances to win.

"With Subway joining as a promotional partner for 'The Hunger Games: Catching Fire,' Lionsgate has found new ways to reach a larger audience of fans of the film franchise," said Paula Kupfer, vice president of Promotions and Consumer Products for Lionsgate. "Beyond providing fans with unique film experiences, what makes this promotion truly special to the studio is our ability to work with Subway to support Feeding America and help provide to those in need."

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