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Taco Bell bringing back subscription service for one day only

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September 29, 2022

Taco Bell is bringing back it's digital taco subscription, the Taco Lover's Pass, available exclusively on the Taco Bell app for Rewards members for only one day, Oct. 4. The Taco Lover's Pass allows rewards members to redeem one of seven iconic tacos a day for 30 consecutive days for a $10 price, according to a press release.

Guests may redeem their pass for a taco daily, including: the Crunchy Taco; Crunchy Taco Supreme; Soft Taco; Soft Taco Supreme; Spicy Potato Soft Taco; Doritos Locos Tacos and the Doritos Locos Tacos Supreme.

The pass is available exclusively on the Taco Bell app for rewards members only. Rewards members purchase the Taco Lover's Pass via the app on Oct. 4. After buying the pass, a hidden category will unlock on the app menu, allowing fans to choose a taco and redeem in-restaurant for 30 days.

"We're always looking at offers and innovations that are unique to our brand but most importantly, unrivaled value for our Taco Bell fandom," Sean Tresvant, global chief brand officer, said in the press release. "As National Taco Day is one of our biggest holidays, it only felt right to bring back our biggest digital innovation of the year, the Taco Lover's Pass, to turn a one-day celebration of tacos into a month-long celebration for our fans."

The Taco Lover's Pass debuted last January.