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Taco Bell brings back popular Taco Lover's Pass for 2 days only

Taco Bell’s all-new Toasted Breakfast Tacos make their nationwide debut on Oct. 12 with the choice of potato, bacon or sausage and will be offered in the Taco Lover’s Pass as of that date. Provided by Taco Bell

October 3, 2023

Taco Bell is bringing back its Taco Lover's Pass, available today and tomorrow only. The pass was introduced last year and became an instant success. This year, the pass is available on the Taco Bell app for its rewards program members for $10, according to a press release.

Those who buy the pass can redeem one taco a day for 30 consecutive days, including: Seasoned Beef Crunchy Taco, Seasoned Beef Crunchy Taco Supreme, Seasoned Beef Soft Taco, Seasoned Beef Soft Taco Supreme, Spicy Potato Soft Taco, Seasoned Beef Doritos Locos Tacos, Seasoned Beef Doritos Locos Tacos Supreme and the all-new Toasted Breakfast Tacos, just hitting menus Oct. 12.

"The return of Taco Lover's Pass exemplifies Taco Bell's innovative spirit and creativity, leveraging digital experiences to deliver unrivaled value in modern ways," Dane Mathews, Taco Bell's CDO, said in the release. "We're embracing our fan's passion for this digital pass along with the potential it holds to transform our retail experiences."