News

Taco Bell launches 6th annual Feed the Beat program

August 14, 2011

Taco Bell has announced the call for entries for its 6th annual Feed the Beat program, which provides 100 musicians $500 in Taco Bell gift cards and unique marketing support to further their career.

Artists can sign up online now through Sept. 9. Eligible artists need to have a fan base, be on tour during the fall and have a dedicated Web page.

Feed the Beat artists will be announced Sept. 26.

Following their online entry and selection into the 2010 Feed the Beat line-up, Chiddy Bang's song "The Good Life" was featured in a national Taco Bell TV commercial and Taco Bell hosted a special hometown concert that was live streamed, alongside other exclusive content, to the 7 million fans on Taco Bell's Facebook page. As a result, Chiddy Bang saw a 330 percent increase in "The Good Life" downloads after the first week the commercial aired.

Chiddy Bang will also be featured at the MTV's Friday Night Pre-VMA Concert event sponsored by Taco Bell on Aug. 26.

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