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Taco Bell showcases high school graduates in Times Square

June 4, 2013

The Taco Bell Foundation for Teens, together with Get Schooled, is inviting teens to take part in a new project, "Yearbook Time! Upload Yourself into Times Square using Instagram."

To participate, students are asked to make the "Graduate for Mas promise" to graduate high school, and upload their Instagram photo to graduateformas.com by June 10. For every photo uploaded, Taco Bell Corp. will donate $100 to its foundation, up to a total of $1 million.

Select teens will then have the opportunity to see their name (and photo) "in lights" as part of the world's largest yearbook in Times Square on June 12.

"This initiative is not only a way to reward the tremendous efforts made by students who have joined the Graduate for Mas movement, but also to give those students an opportunity to inspire others," said Amy Kavanaugh, executive director of the Taco Bell Foundation for Teens. "We have been working with teens for many years, and they are telling us that they want a voice in the conversation about education and academic success. We are honored to provide that platform to them."

The Times Square yearbook project coincides with Taco Bell's fifth annual national fundraiser, which enables the foundation to grant millions of dollars each year to support local academic, career and mentorship resources and experiences through partners such as the Boys & Girls Clubs and Junior Achievement. Now through June 13, in participating Taco Bell restaurants across the U.S., anyone who donates $1 in support of the Taco Bell Foundation for Teens will receive a coupon for a free taco as a token of thanks.

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