March 6, 2013
Taco Bell announced via Twitter and Facebook that its followers and fans can get the Cool Ranch Doritos Locos Tacos today, a day before its nationwide launch, as a way to thank them for their loyalty. All they have to do is ask.
This week also marks a year since the launch of the original Nacho Cheese Doritos Locos Tacos, which quickly became the most successful product in Taco Bell's history.
Read more about social media marketing.