News

Taco Bueno launches new Tex-Mex brand campaign

October 3, 2013

In celebration of National Taco Day, Taco Bueno restaurants are giving away a free crispy beef or chicken taco to guests Oct. 4.

In addition to the National Taco Day promotion, guests are encouraged to help their friends "who have developed questionable eating habits elsewhere" by sending them a digital invitation for a "Taco Intervention." Both the guest and their friends will receive free tacos.

The National Taco Day giveaway and the subsequent "Taco Intervention" promotion coincide with the launch of a new Taco Bueno brand campaign. The campaign features tagline: "You deserve Tex-Mex made fresh. You deserve Bueno."

The campaign introduces a new character, a ranch-hand from Abilene, Texas. According to the company, the character "will take the reins of his mighty bull and ride to the far corners of the earth in defense of 'all things bueno' and to encourage those who seek a better Tex-Mex experience to try Taco Bueno."

"Since 1967 Taco Bueno has stayed true to authentic Tex-Mex recipes. Unlike many others, we prepare our food fresh in the kitchens of our restaurants. We are happy to customize our guests' orders with their choice of hand-made salsas, pico de gallo and jalapeños at no extra charge, even at the drive thru," said Jeff Carl, CMO at Taco Bueno.

For more information about the Oct. 4 promotion, visit TacoIntervention.com.

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