News

Taco John's goes all digital with new customer loyalty program

July 18, 2010

No need to track your points or pay an unscheduled visit to Taco John's to be part of its customer loyalty program. The Mexican chain has launched "My Town Mania," a social media-centered program that invites customers to get engaged in their community.

The program's objective is to "cut through the clutter and consistently bring customers back for more," according to Taco John's.

It incorporates a variety of social media applications that award customers for engaging with Taco John's online components - including its website and its Facebook page. Customers are invited to post photos and videos of themselves, family members or friends eating Taco John's food and interacting with the brand beyond the restaurant setting. Customers, for example, are invited to post photos that feature local settings and community landmarks.

Customers who participate are then rewarded with coupons for free food, merchandise and more.

Bonus missions, which are time sensitive and reward first responders, are also part of the campaign. The main objective in the program is to engage customers in their local setting, and invite them to incorporate the Taco John's brand while doing so. They can also join an online community and see other "players" from their hometown.

To make the program more fun, a leader board will be incorporated, tracking who has the most points and how many missions have been complete.

More than 400 Taco John's restaurants exist in 24 states.