News

Taco John's website receives international award

October 10, 2012

Taco John's website – TacoJohns.com – has received the International Academy of Visual Arts 2012 W³ Silver Award.

The 7th annual W³ Awards received more than 3,000 entries from across North America, Europe and Asia. The W³ Awards honor creative excellence on the web and recognize the creative and marketing professionals behind sites, videos and marketing programs.

"It's an honor to receive this recognition. It means a lot to our team," said Renée Middleton, vice president of Marketing at Taco John's. "However, as a company, we judge our website by how well it helps our business grow. Using that measuring stick, we've been successful developing a site that is not only informative but also engaging and entertaining."

Designed and developed in partnership with Lawrence & Schiller, the new site makes it easier for visitors to find nutritional information, restaurant locations and promotions.

"We developed a new mobile version of TacoJohns.com and integrated social media campaigns through interactive landing pages," said Tom Helland, senior vice president of Client Relations at Lawrence & Schiller. "The resulting audience engagement has been extremely positive. The website is helping build brand awareness across all of the Taco John's digital properties."

Read more about online initiatives.