News

TCBY names partner for new hand-scooped fro-yo

October 24, 2011

TCBY has selected the Hudsonville Creamery and Ice Cream Company as its new hand-scooped frozen yogurt partner.

Hudsonville Creamery and Ice Cream Company began making ice cream in 1926, 29 years after the co-op formally originated. From a small location in Hudsonville, Mich., the company grew and expanded to larger markets throughout the Midwest.

Hudsonville has worked side-by-side with TCBY's product development throughout the last few months to formulate its hand-scooped frozen yogurt to match TCBY's quality and flavor standards. Franchisee and consumer response to the products has been highly favorable.

"As the first franchise system in the world to offer frozen yogurt as a hand-scooped option in its stores, we feel that Hudsonville will be a valued partner in continuing to provide the benefits of frozen yogurt in a variety of products to our franchisees and customers," said Timothy Casey, CEO of TCBY. "With a legacy of nearly 100 years, Hudsonville's team is able to adapt to the ever changing fro-yo business, and we believe they will ensure that we continue to serve great tasting product with the highest quality and best ingredients."

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