News

Thanx launches customer loyalty program nationwide

November 4, 2014

Thanx Inc., a loyalty solution provider, has officially launched nationwide today. The company announced direct relationships with MasterCard and Visa, as well as $5M in Series A funding from Sequoia Capital for its rollout.

According to a news release, Thanx tracks and rewards consumer purchase activity without additional hardware or point-of-sale integration, allowing merchants to quickly launch retention marketing campaigns customized for their business. Once enrolled, consumers pay as usual and automatically receive personalized rewards via real-time notifications to their mobile phones, eliminating check-ins, loyalty cards and added steps at checkout.

“Thanx allows merchants to create one-to-one relationships with their best customers, as we make interactions more personal and rewarding on both sides,” CEO and Founder Zach Goldstein said in the release. “Existing loyalty programs are a hassle, which is why consumers become inactive and merchants don’t see results. Thanx feels nearly effortless for merchants and consumers alike.”

By working directly with MasterCard and Visa, all US-based merchants participating on their networks can now utilize Thanx’s automated retention marketing tools. Thanx’s existing platform also works seamlessly with Apple Pay, rewarding consumers whether they pay with their plastic card or by phone.

Leigh Amaro, global head of Card Linked Services at MasterCard, said the company partnered with Thanx because consumers want simplicity and seamlessness when it comes to using promotions, as do retailers.

Reward programs with Thanx are fully-customizable merchant to merchant – consumers can redeem mobile coupons on their phone or receive cash back directly to their payment card. With this launch, Thanx debuts automated retention tools such as “Winback Campaigns,” which automatically re-engage lapsed customers via targeted promotions. According to the release, merchants using Thanx and deploying Winback have retained 98 percent of their program members.

Thanx has launched at hundreds of merchant locations in more than 30 states, with customers such as Patxi’s Pizza, Mixt Greens and Showmars Restaurants.