News

Tim Hortons Canada adds to breakfast menu

October 24, 2010

Breakfast-seeking, on-the-go Canadians can now opt for something healthier than a donut. Tim Hortons has introduced homestyle oatmeal and breakfast wraps.

The new whole grain oatmeal is low in fat and high in fiber. It is slow-cooked every morning for 45 minutes and available with mixed berries or maple. Tim Hortons is the only quick-service restaurant in Canada to offer slow-cooked oatmeal.

Oatmeal has recently been listed as a top trend by the National Restaurant Association, as Starbucks, Jamba Juice and Caribou Coffee began offering the breakfast staple. McDonald's also announced it will begin serving oatmeal in 2011.

The company is also adding new breakfast wraps to the daypart, with ingredients such as scrambled eggs, cheddar cheese and savory sauce added to a whole wheat tortilla. Sausage and bacon are also available for the wraps, which are priced at $1.99 each.

"Research shows Canadians are skipping breakfast less often, but in a busy, time-crunched world, they’re looking for options that are fresh, convenient and healthier," said Donna Finelli, director of brand marketing for food at Tim Hortons. "Our new Homestyle Oatmeal and Breakfast Wraps help meet our guests’ needs for healthier options without sacrificing the quick service and quality they expect from Tim Hortons."