STRATEGIC PARTNERS
January 22, 2014
Due to popular demand, Tim Hortons has commissioned a full-length version of the song "Let's Run" — which is featured in the brand's commercial starring NHL player Sidney Crosby. The full-length version is now available to download free through Sound Cloud.
According to a news release, "Let's Run" is an original song produced by Grayson Matthews on behalf of Tim Hortons for the commercial, which features Crosby jumping the boards alongside real Canadian hockey fans. Having debuted Jan. 4, the commercial has since become one of the most popular YouTube videos in Canada, with more than 352,000 views through Tim Hortons' YouTube channel.
"Right from the very first day our Tim Hortons' Sidney Crosby spot aired, our guests have been tweeting us and posting messages on Facebook and YouTube asking for the song," said Rob Forbes, senior director, Marketing and National Programs, Tim Hortons. "We're thrilled that the music has struck a chord with Canadians, and for that reason we wanted to produce a full-length version and provide it as a free download."
#JumpTheBoards contest
Until Jan. 25, Canadians can also visit the Tim Hortons' #JumpTheBoards app on Facebook to enter for the opportunity to meet Crosby. On the app, visitors can also watch and share Tim Hortons' newest commercial to help 'fill' the Tims virtual arena.
Read more about social media marketing.
