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Tim Hortons launches healthy options initiative

The Balanced Options initiative features revamped websites, a new Canadian advertising campaign, and an ambassador program with professional athletes.

January 8, 2015

Tim Hortons is launching a program to help inform guests in Canada and the United States about the nutritional value of its menu items.

The Balanced Options initiative features new US and Canadian websites (www.timhortons.com/Nutrition in Canada and www.timhortons.com/USNutrition in the United States) with a revamped nutrition calculator, a new Canadian advertising campaign titled More Good to Love, and an ambassador program with professional hockey player and mom, Hayley Wickenheiser, and Toronto native and professional basketball player, Tristan Thompson.

"As one of North America's largest restaurant chains, we have a responsibility to provide our guests with balanced menu options, and to provide comprehensive nutritional information for all of the choices available. We believe balance is an important part of living well. Eating well and sometimes treating yourself go hand-in-hand in a balanced lifestyle," said SVP Tammy Martin, in a company press release. "For more than 15 years, we have made nutrition information available to our guests in-restaurant and more recently, online. Now we've brought all of the information about our Balanced Options platform together on our websites making it easier than ever to find the menu items that meet our guests' varied needs."

On the revamped websites, guests can use "My Tims Meal", a personalized meal builder, to customize some of their selections and see nutritional information.

"By customizing sandwich toppings, like sauces and vegetables, or specifying how they take their coffee, guests can now see how making balanced choices when ordering their favorite Tim Hortons food and beverage items can affect their daily nutrient intake," said Martin.

Guests can now see what allergens are present as well as dietary considerations for each product (e.g., low fat) in addition to standard nutritional information.

The More Good to Love campaign, which launched this week across Canada, highlights nine "better-for-you" menu items such as Homestyle Oatmeal with Mixed Berries and Harvest Vegetable Soup. More information on More Good to Love can be found at TimHortons.com/Moregoodtolove.