News

Tim Hortons' mobile app adds Tim Card reloading feature

February 28, 2013

Tim Hortons has upgraded its TimmyMe app to include the previously Web-based TimmyRun and Tim Card reload functions.

TimmyMe now allows users to set a registered Tim Card's reload frequency, check their Tim Card balanced and give their cards a nickname directly on their mobile device.

The TimmyRun feature also combines beverage orders for up to 20 people and helps the coffee "runner" take orders. TimmyRun group members are emailed when a run is about to take place and given a time frame to opt-in with their drink request. Once the time is up, an organized list is compiled and the runner is notified. Additionally, through the "private list" option, group members' favorite beverage orders are stored so anyone can surprise their friends with a drink.

"The initial launch of TimmyMe was very well-received by our guests, who found it fun and easy to interact with our brand," said Linda Kosmack, manager, Digital Marketing & Customer Relationship Management, Tim Hortons. "We are excited to give our guests further access to all of their favorite digital tools in one convenient spot. The result is less time getting the coffee and more time enjoying it."

TimmyRun and Tim Card reload join existing TimmyMe features, including the restaurant locator, nutrition calculator, social media sharing and a contact us form.

The new TimmyMe is now available for download, free of charge, on iPhone and Android devices. A previous version of TimmyMe is still available for BlackBerry users, including the new BlackBerry 10.

Read more about mobile upgrades.