Marketing

Touchdown: Little Caesars scores big with Justin Jefferson, Jared Goff, George Kittle

Photo: Little Caesars

August 18, 2026

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Little Caesars is returning for its fifth year as the Official Pizza Sponsor of the NFL with its 2026 campaign featuring national partnerships with Justin Jefferson, Jared Goff and George Kittle, the company has announced in a news release.

The 2026 season also includes an expanded roster of 21 local team partnerships, and more opportunities for fans to enjoy Little Caesars pizza inside NFL stadiums.

Little Caesars is bringing back its iconic Pizza!Pizza! offer from August 17 through September 13. For four weeks, customers can get two large 1-topping pizzas for $4.99 each when they purchase both online using promo code PIZZAPIZZA.

"Football season is all about bringing people together, and great pizza belongs at the center of those moments," said Greg Hamilton, chief marketing officer at Little Caesars. "As we enter our fifth year with the NFL, we are pairing the iconic Pizza!Pizza! value fans know with an incredible lineup of talent and our largest local team presence yet. From Justin Jefferson kicking off the season to Jared Goff and George Kittle appearing throughout the year, we are giving fans even more reasons to make Little Caesars their game-day go-to."

Jefferson will star in the campaign's first national commercial, bringing the Pizza!Pizza! offer to life as fans gear up for the season. Goff and Kittle will appear in additional national marketing throughout the year.

Little Caesars also is bringing back the popular Pizza!Pizza! Pregame, a fan-favorite tradition where guests can earn rewards simply by ordering and enjoying Little Caesars. Launching exclusively in the Little Caesars app starting Sept. 9, 2026, guests can complete Pizza!Pizza! Pregame challenges on NFL gamedays for the chance to earn Little Caesars best rewards.

To kick off the season in Seattle, Little Caesars will bring the Little Caesars Love Kitchen to Byrd Barr Place on Sept. 8, 2026, in partnership with the NFL and the Seattle Seahawks, to serve hot pizza to the community.

At the local level, Little Caesars is expanding its NFL team partnership roster nationwide, giving more fans access to specialized branding, team content, digital promotions and in-game activations in their home markets. New team partners include:

• Arizona Cardinals.
• Baltimore Ravens.
• Cleveland Browns.
• Green Bay Packers.
• Houston Texans.
• Indianapolis Colts.
• Jacksonville Jaguars.
• Los Angeles Chargers.
• Minnesota Vikings.
• Seattle Seahawks.

Little Caesars also is expanding its in-stadium footprint with new concession offerings at the home venues of the Baltimore Ravens, Houston Texans and Jacksonville Jaguars.