News

UK shopping destination food court deploys gaming video wall

October 18, 2013

New U.K. shopping, dining and leisure destination Trinity Leeds has just launched Trinity Kitchen, an indoor food hall offering a wide range of dining experiences and featuring a giant interactive video wall. The video wall will provide a range of touchscreen games, interactive 'Wonder Experiences' and a socially enabled Instagram photo wall, according to an announcement from creative technology and production company Grand Visual.

The multipurpose interactive channel encourages participants to use the touchscreen menu to search and explore the food-related games, social media streams and Wonder Experiences, the announcement said. Shoppers can connect socially with #trinitykitchen, the live Instagram wall, where users can post photos and reviews of their dining experiences and others can rate their photos. The screen is updated instantly with the latest Instagram images delivered via OpenLoop, the digital outdoor campaign management dashboard.

Two food-themed multiplayer games, "Pete's a Toppin'" and "Guac-a-mole," will encourage families to get involved,with different difficulty levels to suit all ages. Pete's a Toppin' entices shoppers to help Chef Pete make his pizzas in 60 seconds by hitting tasty ingredients while avoiding rogue toppings such as fish bones. The more pizzas made, the higher the score and the chance to make it onto the leader board, which is broadcast to screens across the shopping center. High scoring players are also invited to provide an email address so they can be entered into a prize drawing.

Guac-a-mole is a fast paced contest based in a Mexican Bar. Participants must whack the Guaca Gang of avocados that have escaped from the Crazy Chef. The more avocado characters splattered, the more guacamole, with bonus points for whacking hot chilis. Again, players with the highest scores will be added to the leader board and entered into a prize drawing.

"Today's customer wants a truly memorable experience, from the very best retailers and restaurants to clever and engaging use of technology," Claire Reynolds, development marketing manager for Land Securities, said in the announcement. "With high dwell times, the multiplayer games and social media streams will help to keep families entertained as they spend time in this vibrant and social eating space."

The Trinity Kitchen channel content and bespoke games were designed and built by Grand Visual, the production and creative technology partner for Trinity Leeds. The interactive wall is located in the heart of Trinity Kitchen and is intended to enrich the vibrant, urban, social eating space and provide information and entertainment alongside the regular live events, the company said.

"Our channel strategy for Trinity Kitchen's big screen was to create something informative, participatory and fun," Grand Visual Digital Director Ric Albert said in the announcement. "The interactive entertainment adds to the ambience of the dining experience whilst the live Instagram feed helps to tie up the activity taking place at Trinity Kitchen with the all important online and social channels."

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