News

Wendy’s Frosty fundraiser adds social media component

June 12, 2011

Fifty cents from every Wendy's Frosty purchase this weekend will go toward the Wendy's Wonderful Kids program, which finds adoptive parents for foster children and is part of the Dave Thomas Foundation for Adoption.

The fifth annual Father's Day Frosty Weekend is June 18-19.

Customers also can honor dads through designated Treat it Forward social media interactions. Efforts via Twitter, Facebook and Foursquare, which will result in additional 50-cent donations (to a total of $50,000) from Wendy's to benefit the program. They include:

• Twitter – Use the Treat it Forward application on www.facebook.com/frosty (Treat it Fwd tab), or use the hashtag: #TreatItFwd. A donation will be made, by Wendy's, for each designated tweet or re-tweet made from Treat it Forward.
• Facebook – Send a Facebook friend a "virtual" Frosty, or tell friends about Father's Day Frosty Weekend through the Facebook application; as a result, Wendy's will make a donation.
• Also, from Facebook, on Father's Day Weekend only (June 18 and 19), offer a "Here's to You, Dad!" Frosty "virtual toast" by snapping a photo of you raising your Frosty cup to Dad, tagging it with the words "Wendy's Father's Day Frosty Weekend" and posting it to Wendy's Facebook wall or tweeting it. This, too, will result in a donation from Wendy's.
• Foursquare – Any customer's "checks-in" to a Wendy's during Father's Day Weekend only (June 18 and 19) will result in a donation from Wendy's.

Since its inception in 2007, Father's Day Frosty Weekend has raised more than $6.2 million for Wendy's Wonderful Kids. This year, Wendy's hopes to raise another $1.7 million, enough money to fund about 25 private recruiters or agencies who work to find homes for children who have waited five years or more for a permanent family.

"Father's Day Frosty Weekend has become a wonderful Wendy's tradition that furthers the efforts of our founder, Dave Thomas, an adoptee who devoted his life to the needs of children in foster care," said David Karam, president, Wendy's International.