June 13, 2012
From now through Father's Day, June 17, Wendy's will raise money for its sixth annual fundraiser for the Dave Thomas Foundation for Adoption.
Wendy's is aiming to raise $1.6 million through three ways:
"My father was passionate about foster kids finding permanent, loving homes, as he was adopted himself," said Wendy Thomas, daughter of founder Dave Thomas. "Father's Day Frosty Weekend is a special tradition that allows us to carry on his dream of getting even more children in foster care adopted."
Additionally, this year's Frosty Weekend will be supported by actress and adoptee Kristin Chenoweth, who will be sharing Tweets about the fundraiser while on tour. Check out www.kristin-chenoweth.com for more information about her whereabouts.
Since it began in 2007, Father's Day Frosty Weekend has raised more than $8 million for the Dave Thomas Foundation for Adoption in support of Wendy's Wonderful Kids.
To date, nearly 3,000 children have been adopted through Wendy's Wonderful Kids, and several thousand more have been matched with families and are awaiting adoption.
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